Protect Yourself From Fraud: Know Our Brand

Protect Yourself From Fraud: Know Our Brand

Our brand principles are your defence against fraud.

As our colleagues continue to be targeted by fraudsters through social media and email, it’s essential to stay vigilant. Familiarise yourself with our brand identity to avoid falling victim to these scams.

In addition to our Purpose and Values, we’ve developed a set of brand principles to guide our brand identity. These principles serve as a checklist to help you spot fraudulent communications. Regularly review our brand guidelines and principles to stay up-to-date on our authentic communications.

The Anglo American brand is human, smart and precise. Click HERE for our visual identity to remind yourself of how it looks and feels. You are encouraged to attend brand training sessions that have been set up for the first Friday of every month. You can email Natali Dukhi (natali.dukhi@angloamerican.com) Brand and Advertising Specialist for an MS Teams meeting invite.

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